Marketing Director

Define and lead the global LPM brand story across all current and future concepts. As our Marketing Director, you will be the guardian of our refined 'Riviera Art de Vivre' tone, driving international expansion while delivering high-impact ROI through sophisticated CRM and digital strategies. This is a high-autonomy role designed for a leader who values excellence in simplicity and thrives in a fast-paced, collaborative environment.

• Define and lead the global brand strategy in close partnership with the CEO to ensure brand-linked activations are validated and impactful.
• Coordinate global marketing efforts across all concepts, including LPM Restaurant & Bar, Le Café LPM, and LPM-sur-MER.
• Direct localized marketing activations for new restaurant openings in Saudi Arabia, Asia, the US, and Europe.
• Manage a global ecosystem of in-house specialists, local marketing leads, and external PR/digital agencies.
• Partner with HR to develop and implement a compelling Employer Value Proposition (EVP) and Employer Branding.
• Manage global budgets and collaborate with Finance to track ROI and optimize digital/CRM strategies.
• Navigate a complex matrix structure to align local stakeholders, including General Managers and Chefs, with the global brand vision.

• 10+ years of experience in Marketing and Communications within Luxury Hospitality or F&B.
• Proven track record in global brand coordination and localization strategies.
• Extensive experience in stakeholder management at the CEO and Founder level.
• Deep expertise in Digital, Social, and CRM platforms with a strong focus on ROI.
• Demonstrated experience in Employer Branding and EVP implementation.

• Proficiency in French is highly desirable.
• Fluency in Spanish, Italian, or Greek.
• Master’s degree in Marketing, Communications, or a related field.

• Successful launch and localization of marketing campaigns in new international markets.
• Measurable growth in CRM engagement and digital ROI.
• Consistent brand alignment across all global locations as validated by the CEO.
• Strengthened Employer Brand as reflected in recruitment and retention metrics.

DIFC Labour Law contract with DEWS (Dubai Employee Workplace Savings) access. Free meals in the majority of LPM restaurants globally. Creative freedom within a strong identity and a culture focused on passion and detail.

LPM Restaurant & Bar is dedicated to delivering excellence in simplicity. Our philosophy is product-focused, creating the best versions of everyday favorites with a distinctly Riviera twist. Our brand is sophisticated yet cheeky, playful, and high-quality. Our motto for Le Cafe LPM—'Less is more'—reflects our commitment to true, fresh, and simple experiences.

A fast-paced, real-time communication environment located in the heart of Dubai (DIFC). Our culture is highly collaborative, requiring seamless interaction across various time zones and cultures.