Head of CRM (Banking)

Join our team as the Head of CRM, a critical senior leadership role responsible for shaping and executing our customer engagement strategy within a large-scale banking environment. You will drive innovation in customer lifecycle management, leveraging hyper-personalization and AI to enhance retention and loyalty, while leading a dynamic team of 60 across analytics and business.

• Define and execute the bank-wide CRM strategy to enhance customer lifecycle management.
• Lead the end-to-end mapping and optimization of the customer journey.
• Drive the implementation of a real-time hyper-personalization engine and AI-driven CRM initiatives.
• Oversee the integration of CRM platforms with core banking systems and digital channels.
• Lead and develop a high-performing cross-functional team of 60 across analytics and business.

• Extensive CRM strategy leadership experience within banking or financial services.
• Deep expertise in enterprise CRM platforms (e.g., Salesforce, Microsoft Dynamics).
• Strong analytical background in customer data and behavioral segmentation.
• Proven ability to manage senior stakeholders in a complex, regulated environment.
• Fluent in Polish and English.

We offer a comprehensive benefits package designed to support your well-being and professional growth.