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Le Café LPM

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Marketing Specialist

Dubai - Le Café Full Time On Site
About the Role

As our Marketing Specialist, you will be the heartbeat of Le Café LPM’s digital and local presence in Dubai. Reporting directly to the Brand Operations Manager, you will execute high-impact campaigns that reflect our core values: Fresh, Simple, True, Sharing, and Playful. If you have a passion for luxury hospitality and a flair for storytelling, this role offers the autonomy and growth potential to build a truly iconic brand.

Responsibilities
  • Manage and grow our social media accounts through strategic scheduling, posting, and real-time engagement.
  • Coordinate and support content creation by assisting with photo/video shoots and writing refined, on-brand captions.
  • Act as the voice of the brand in the community, managing interactions and fostering genuine relationships with our guests.
  • Execute and support in-café activations and marketing events to drive footfall and brand awareness.
  • Support the Brand & Marketing team in daily execution, ensuring all touchpoints reflect our 'less is more' philosophy.
  • Collaborate with external photographers and internal cross-functional teams to maintain a consistent visual and verbal identity.
Requirements
  • Previous experience in hospitality, lifestyle, or luxury marketing.
  • Proven experience in social media management and digital community engagement.
  • Demonstrated ability in content creation (photography support, copywriting, or video direction).
  • Professional proficiency in English with excellent written and verbal communication skills.
Preferred Qualifications
  • Proficiency in French is highly desirable.
  • Knowledge of other European languages.
  • Experience working in a fast-paced, startup-style or high-growth environment.
Success Metrics
  • Increase in social media engagement and community growth rates.
  • Successful execution of monthly in-café activations.
  • Maintenance of a consistent and high-quality brand voice across all digital channels.
Benefits

In addition to a competitive base salary, you will receive service charges and incentives. This role offers significant growth possibilities as the Le Café project expands internationally, providing a path for career advancement within the LPM Group.

About Le Café LPM

Le Café LPM captures the spirit and vibrancy of legendary French Riviera institutions with a distinctly LPM twist. Our mission is to create exquisite harmony on the palate and outrageous harmony in the room. We believe in simplicity, beauty, and authenticity, rooted in the culture of the South of France.

Work Environment

Our working style is 'sync-heavy' and requires a strong on-the-ground presence at events and shoots. We value a playful yet refined atmosphere where everyone's contribution is visible and impactful.

Le Café LPM is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of background.